The Amplifier · Free sample
You already know AI matters.Nobody's told you where you start.
Answer four honest questions about how you use AI today. You'll get a sample of The Amplifier, the book from the operator who got over a million people at Cisco, adidas, Zurich and BP onto new technology, and the one chapter you should read first, chosen from your answers.
The Amplifier sells for £79 You pay nothing.
£79 book, £0 today. No sales call. Two minutes, and you'll know your first move.
What you walk away with
Where you actually stand
Four questions, one minute. Curious, climbing, or already compounding. No score theatre, just a straight read.
A £79 book, for free
The Amplifier sells for £79. Answer four questions and a sample lands in your inbox at no cost, yours to keep.
The exact chapter to start on
Not the whole thing at once. One chapter, one first move, matched to the answers you just gave.
Inside The Amplifier
Twelve chapters on getting good at AI.Personalised for you.
+66%
More daily tasks completed, same hours. Brynjolfsson et al, 2023–2025.
£1 in, £11 back
Value a business sees per pound put into AI. Pyme112, 2026.
2 to 3%
Of companies operate at the compounding level. The door is open.
A look inside · Real pages from the book
This is what lands in your inbox.
The same hours, a different life
Chapter one. The person on their own versus the amplified person.
Human to AI to Human
The handling rule that keeps your judgement in every AI output.
The Amplification J-Curve
Why it feels slower before it gets faster, and how long the dip lasts.
“When I started I didn't even have an AI downloaded onto my phone. In three weeks I'm producing some of the most transformational work I have ever produced.”
Start here · One minute, four questions
Find out what chapter of the Amplifier will help you the most.Normally £79. I'll send it to you for free.
How often do you actually open an AI tool?